Todd Anderson is the president and chief executive officer of BCP Worldwide, and has over twenty-five years' experience in financial services marketing and strategy, product management, and new business formation. Todd began his financial services career at Chase Manhattan Bank, where he held several product management and development positions in both retail and institutional marketing areas. He later joined Merrill Lynch as an internal business strategy consultant, and subsequently assumed responsibility for strategic planning for the firm's U.S. retail business, leading a team that provided industry and competitive intelligence as well as strategic guidance and consultation to senior management and the managers of all retail business areas within the firm.
After a brief stint at Fidelity Investments, Todd joined Scudder, Stevens & Clark, assuming a senior product development role. While at Scudder, he directed the launch of six US-registered mutual funds, which grew to over $1 billion in assets, as well as a variety of personal financial planning and asset allocation-based investment products and services.
Todd moved to John Hancock to build and lead a strategic planning group and later assumed responsibility for managing the company's new product introductions in the annuity product line. Before helping to found Broad Cove Partners, the predecessor to BCP Worldwide, Todd provided marketing and strategic consulting support to financial services organizations ranging from a small money management start-up to one of the largest banks in the U.S.
Todd received his undergraduate degree in history from Dartmouth College, and an MBA in marketing, finance and international business from the J.L. Kellogg Graduate School of Management at Northwestern University.